Sales and distribution are the lifeblood of any business—socially responsible businesses are no different. To make a difference in the world you have to make your product or service available and convince  the public to buy it. But how can you compete with businesses for which the bottom line is the only measure of success?  The answer:  get creative!

In this practical and inspiring guide, Nadine A. Thompson and Angela E. Soper draw on real-world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for your business and for designing sales and distribution strategies that fit the needs, interests, and habits of your target customer. They show how to turn your stakeholders into enthusiastic partners by ensuring that all your relationships—with your salespeople as well as other employees, your customers, your suppliers—are beneficial and fulfilling on more than just an economic level. And they stress the importance of continually educating these partners about the unique benefits that your product or service provides and of establishing strategic alliances that can expand your business’s reach.

Values Sell will help socially conscious entrepreneurs develop competitive sales and distribution strategies while staying true to their distinctive mission.  

“Values Sell charts a course through today’s commercial wilderness for nascent socially responsible businesses that seek success without compromising their principles. Whether your company is a seedling or already in bloom, this is the sustainable nutrient that will make it grow”
—Jeffrey Hollender, President and Corporate Responsibility Officer, Seventh Generation

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